ColviQ Lead Exchange
Run your own lead exchange.
Software for businesses that generate and sell leads. Take in leads from your affiliates, validate and deduplicate them, auction them to your buyers in real time, and record every buyer charge and affiliate payout in one ledger. You bring the buyers and the traffic; you run the exchange on ColviQ's software. You collect from buyers and pay affiliates outside ColviQ. Available on the Scale plan.
Ping post auction, validation, returns, one ledger
Your buyers
Sell your leads to the right buyer
Set each buyer campaign's vertical, price, filters, caps and delivery hours. Every lead is matched to the best buyer and charged to their balance only when they accept it.
Filters, caps and schedules
Match each buyer campaign by any field you capture, like city or service. Daily, weekly or monthly caps and delivery hours stop you overselling a buyer.
Delivered into their own CRM
Leads post straight into each buyer's CRM, API or webhook, with their field names mapped, usually within seconds of capture.
Real time auction
Ping post bidding puts each lead in front of every matching buyer and sells it to the best bid. If a buyer rejects it, the next one gets it.
Prepaid or credit billing
Record prepaid top-ups for a buyer or give them a credit limit. Each accepted lead is deducted from their balance automatically, and approved returns are credited back. You collect payment from buyers outside ColviQ.
Sample data from a demo workspace.
We walk you through it with sample data.
Your affiliates & publishers
Accept leads from your affiliates and publishers
Give each affiliate their own posting link. Every lead is checked before it reaches the auction, and each affiliate's payout is tracked automatically.
Post any way they like
Give each affiliate a hosted form link, an iframe for their own site, or a direct API post. Sub-IDs are passed back in conversion postbacks, so affiliates can see which of their campaigns sell.
Junk stopped at the door
Required fields, format and blocklist checks, and duplicate screening reject bad leads before you try to sell them. Affiliates are paused automatically once 30% of their sold leads (minimum 10 sold) are returned.
Payouts recorded in a ledger
Every accepted lead records the affiliate's payout alongside the buyer's charge. Exchange reports show revenue, payouts and margin by vertical, buyer and affiliate. You pay affiliates outside ColviQ.
Conversion postbacks
Sales post back to the affiliate's own tracker with their sub-ID, so they can put more budget behind the traffic that sells.
Affiliate onboarding, posting links and payout records in one workspace
How it works
From affiliate lead to buyer CRM in real time
01
Add your buyers and affiliates
Set up buyer campaigns with vertical, price, filters, caps and delivery hours. Give each affiliate a posting link, form or API token.
02
Leads are checked and auctioned
Every incoming lead is validated and deduplicated, then sold in real time to the best matching buyer and delivered to their CRM.
03
Charges and payouts are recorded
Each accepted lead is recorded as a charge to the buyer and a payout to the affiliate, and approved returns are reversed. You collect from buyers and pay affiliates outside ColviQ.
Questions
Common questions
What is the ColviQ Lead Exchange?
It is lead distribution software built into ColviQ. If you run a lead generation business, it takes leads from your affiliates, validates and deduplicates them, auctions them to your buyers, delivers them and tracks every charge and payout. You run the exchange; ColviQ is the software underneath. Available on the Scale plan.
Does ColviQ sell leads?
No. ColviQ is software. It does not supply, sell or guarantee leads. You bring your own buyers and your own traffic, from your ads, your sites or your affiliates. ColviQ handles matching, delivery, returns and the record of every charge and payout; you collect from buyers and pay affiliates yourself.
Who is it for?
Lead generation agencies, performance marketers and media buyers who sell enquiries to more than one business, in verticals like health, education, real estate, loans and home services.
How do my buyers receive leads?
Each lead is posted to the buyer's CRM, API or webhook with their field names mapped. If a buyer has no API, a tool like Zapier or Pabbly can pass the lead on to their CRM, email or sheet.
What if a buyer says a lead is bad?
Your team logs the buyer's return, you approve or deny it, and approved returns are credited to the buyer and reversed in the ledger. Affiliates are paused automatically once 30% of their sold leads (minimum 10 sold) are returned.
How do I start?
Message us on WhatsApp with your vertical and city. We will walk you through the exchange with sample data and set up your workspace. No long forms.
Running a lead business?
Tell us your vertical and city and we will walk you through the exchange with sample data.